White woman with blue eyes is Nazi propaganda: how Sydney Sweeney starred in jeans ad and got cancelled (10 photos)

Once Upon a Time in Hollywood and Euphoria star Sydney Sweeney has become the face of an advertising campaign for clothing brand American Eagle.





Here is a photo of this campaigns:









In this regard, social networks remembered what kind of advertising American Eagle had in 2019. Back then, the jeans were advertised by a plus-size black model. By the way, users noted that the ad perfectly demonstrated the durability of the jeans.

It is curious that both ads were criticized on the Internet. What was wrong with the recognized Hollywood beauty with an unblemished reputation (except perhaps the film "Madame Web" casts a shadow on Sydney Sweeney)?





And it didn't please so much that some bloggers call the American Eagle ad Nazi propaganda.



The thing is that the campaign slogan is "Sydney Sweeney has great genes jeans". It's a play on words - in English, genes and jeans sound the same. It turns out that, according to American Eagle, great genes are white skin, blue eyes, blonde hair and a slim body.

"Maybe I'm too... wooky, but taking a white woman with blue eyes and blonde hair and building a campaign around her "perfect genetics" is weird..." - wrote one user.

Others compared the slogan to "master race" propaganda and said it harked back to the language of the eugenics era, which emphasized the superiority of white beauty.

Eugenicists promoted the idea of "good genes" to encourage reproduction among white, physically healthy populations and justify the forced sterilization of others. Critics say similar ideas still appear in modern advertising and influencer culture.



A social media nightmare ensued after the ad about

genes

jeans. Some are demanding the cancellation of American Eagle, Sydney Sweeney (those who used to admire her beauty now say that she is a maximum of 5 out of 10) and jeans. Others are happy about the end of the wook era and praise Sweeney.



American Eagle has not yet given any comments. They are currently busy calculating their income, because the company's shares have skyrocketed in price after the Internet scandal.

The actress has also not commented on anything. By the way, it is known that she donated her entire fee for participating in the advertisement to an organization that helps victims of domestic violence.